Five Things to Look for When Buying a Label Printer
Published by - OP Team on June 4, 2018 Uncategorized
A business, no matter how big or small it is, becomes successful due to those small things which work on a very basic level. One such tiny thing is the label. They aren’t flashy or attention seeking but are most essential. Labels serve a specific and important purpose in business which help the business to run smoothly. For example, they are useful for labelling the products accurately, keeping track of the inventory, and for shipping products to the customers.
Today, most of the businesses have gone online. With the ever increasing competition each business needs to deliver up to the mark services and, that too, quickly. And to deliver products in lesser time labels come in handy. Now that we know the importance of labels we ought to know what kind of label printer you should buy that suits your business needs. Labelling needs vary according to the industry you are working in. Before buying a label printer there are couple of things you should look out for. Check out below for more details.
1) What Size of Labels will you be Printing?
Based on the size of your products you will need to look for a printer that prints a perfect size label. You should know the width of label which will eventually make things easy for you. For example, if you require labels for liquid bottles then you would prefer smaller labels not more than 2.5 inches. The printer should print this exact size of label so as to not consume a lot of space on the product itself. Similarly, different sized products require varying labels.
If you are supplying big products and to different parts of the country then you must select a high quality printer that prints large labels. Along with the size make sure that the image printed on the label is not blurred or it might not be identified. So, the first thing to look before you purchase a label printer is to decide the size of your labels.
2) The Connectivity Options
The technology these days is developing at a rocket speed. Therefore, you need to have a little futuristic thinking while investing for your business. The basic approach to printing label printing is to print from a PC connected to the printer using a physical cable or wireless connectivity. But it is quite possible that in future you could be able to print directly from your tab or smartphone. You might also require to print labels when you are away from your warehouse, for example, at your client’s house, or on your way to delivery, etc. At this time wired connection won’t be handy and you will need something easier to use i.e. a Bluetooth enabled label printer.
A wireless connectivity featuring label printer will give you much more remote handling facility. This way you can print labels away from your warehouse giving you freedom from being stuck at one place.
3) Size of the Label Printer
Now that we discussed about portable label printer, so that you can print labels anywhere, the next crucial factor to consider is the size of that printer. Of course, if you are to print labels on the road then you won’t prefer a heavy printer. Therefore, you need to choose a perfect sized printer which suits your needs. In such case, you should look out for a portable light-weight printer which is easy to carry anywhere your business takes you. Also, make sure that the portable printer you choose has wireless connectivity. This added functionality will make your workflow smooth, quick, and reliable.
4) Resolution of a Label Printer
What kind of labels does your business requires? Do they have photographic imagery with various colors? Or are you using just barcodes? Answering these questions can save you a lot of money while purchasing a label printer. An image label requires high resolution and colors which will subsequently increase your cost of color printing. If you are using a low resolution imagery or barcodes then you don’t need to invest in high resolution printer. This will cut the color ink cost and will also give you maximum label prints. But, if your business demands a higher quality imagery labels then you should definitely purchase a high quality label printer.
5) Quality Of Labels
As we skimmed the important points from choosing the correct size of label printer, better connectivity options, size of labels, to the resolution of the labels we also need to look at the quality of the labels. A label allows the product to be identified and is one of the essential factors to promote the product. And for the product to be clearly identified the quality of label should be high and its appearance must be clear. This will be achieved only if the label printer is of higher quality and prints fine labels. A label is like a spokesperson of your product and the business. So make sure that your spokesperson appears neat and clean.
A label printer is the most crucial component of your business. If you own a frozen food products business then one thing you must keep in mind is that the labels on such products fade after a time. Therefore, you need to use a durable label which also has a particular adhesive which will keep the label stuck even in low temperatures. Because, condensation, UV lights, and low temperatures can ruin the labels.
Labels help you to keep your business on track and deliver the products to the right customers. They also keep the track of inventory so that you can order products before you run out of stock. Additionally, it saves you a lots of hassle of manually keeping record of all the products and which product goes where. Therefore, it is worth your money and time to spend some time on choosing a perfect label printer that suits your business needs.
